Tag Archives: Builder Brings Starter Homes to Gen Y Buyers

A national homebuilder is wooing Generation Y renters with back-to-basics homes that offer all of the advantages of home ownership on a comfortable budget. Chicago, San Antonio, and St. Louis are the test markets that Centex Homes is using to convert younger tenants to owners. Fred Ehle, vice president of marketing for PulteGroup, Centex’s parent company, told writer Mary Umberger that the huge demographic was poised for the transition. “We’re marketing these homes, not with an advertised sales price of $130,000, but with the monthly cost of that home,” Ehle said. […]