About Wendy

I began my real estate career in 2001 in the California Central Valley before moving to Southern California. Raised in Fremont in the San Francisco Bay Area, it is safe to say I pretty much know all of California. I am a native so I know quite about about the areas I serve which are vast and begin in the El Segundo area, stretch all the way past beach cities into San Pedro and then wrap around to Long Beach and into Orange County. Essentially my team and I do it all and we care enough to work with our clients in the area that they choose.

Over the past 19 years I have sold over 950 homes and I say this to let you know that I have the experience needed to make your real estate needs succeed whether you are buying or selling a home. My experience in new home construction and sales coupled with management and residential resale of homes gives me a knowledge base to draw on and it helps my clients every time. My philosophy for real estate is predicated on the golden rule, treat others as you would have them treat you. I believe in giving each client my attention respect and working over and above what is expected to make sure you win. At the end of the day that is what is important to me. My clients success in buying or selling and having the best experience necessary.

My team is set up as a full service entity, meaning we stage vacant listings for our clients and DO NOT charge for that service. We use top notch photography, videography, drone video, virtual tours with 360 degree views from every room. We make sure that when a listing is launched it looks like a million dollars and that is critical to every seller's success. The team has an administrative assistant, transaction coordinator and a buyer's specialist as well. We have lenders, contractors for just about every service, title and escrow companies, home inspection, termite inspection, and more who we know and trust. You can choose to use any or all of them.

I have laid down strong roots in the South Bay. My community is very important to me and I love the people I meet and work with. I consider it a blessing and an honor to help people. I am a huge advocate against child abuse and helping those affected by it's impacts! I look for ways to serve those hurt by such brutal circumstances which is why I volunteer for Rainbow Services in San Pedro. I have also done work with the Ettie Lee Foundation and Interval House. I am Mega-Million Dollar Top Producing Realtor and have been for 19 years. I run a successful team, Wendy Rich-Soto & Associates at Keller Williams Realty, LA Harbor.

Let my experience and desire to help you succeed work for you today! I am just a click away, please select the "Contact Wendy" button!


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Member of NAR, CAR, CDPE & ABR designations. Member of the Pacific West Association of Realtors. Member of the Board of P.R.E.P.A.

Wendy has a full service team including two buyer agents, a full time assistant and transaction coordinator. She gives personal attention and service to all clients she represents.

Wendy is the proud owner of a precious terrier Baxter. She and her partner BJ live in the South Bay.

  • First time homebuyers, relocation, multi-million dollar properties, multi-family properties, Seniors, Divorce, Pre-Foreclosures, Bank Owned properties (REO), Probate, Sellers who need to move their tax basis through proposition 60 and 90.

Wendy was amazing! Our search extended to over 9 months in a challenging market. After a lot of hard work on her part she led us to the perfect place for our needs. She was totally on the ball with finances and helped us win a bidding war with 6 other bidders. In the end our bid was accepted over a cash buyer because Wendy advocated so strongly on our behalf. She also found us a great mortgage company that gave us a good rate and very personable treatment. The whole process was new to us and Wendy helped us clearly understand our options and was always extremely patient with our questions and concerns. Wendy is both an extremely experienced and competent realtor and a supporter of the LGBT community. I can't imagine having found someone better and we love our new home.

- Thomas M