Real Estate Agents Rebrand Themselves Online
Buying a HomeReal estate agents are recasting themselves online as not just the person who helps you find or sell a home but as “neighborhood specialists,” The New York Times reports. Instead of just spotlighting homes for sale, real estate professionals and companies are also spotlighting tours of neighborhoods and articles that provide helpful buying and selling tips, like on timing the sale of a home or deciding whether it’s better to buy or rent. Some sites are including how locals rate […]
